A number of them:
MESSAGE BOARD TRAFFIC
Thousands of people visit message boards every day, they view messages, and post messages--thousands every day. While you may never have been to a message board, these boards are popular, and receive a ton of traffic each and every day. Advertising in these message boards is a fantastic, not to mention FREE way to get your product and services seen! Unlike Free for All Pages, where your link may expire in just a few minutes, advertising on message boards typically remains on the boards for weeks--even months, and yes, even years.
SEARCH ENGINE LISTINGS
Another way people would locate your ads is by using a search engine.
Many of the free message board sites register their message board pages with the search engines. When your ad is posted on a message board site. The search engine would visit the web site (message board) and index the contents of the site (including your ad).
Keep in mind it may take several weeks for a listing to show up in a search engine, as each search engine indexes web pages differently. So if someone were to enter certain "keywords" in search engine, the message board which has your ad on it would appear in the search engine results.
LINK POPULARITY
Another benefit of having your ad on hundreds of other web sites, is a factor called "link popularity". This is a term used by search engines to define which web sites are "popular" and are returned (higher up) on the search engine results. Link Popularity is defined by how many "other" web sites are linking to your web site. When your URL is located on hundreds of other web pages, this increases your link popularity drastically
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